These are first proofs of a logo for a local pool cleaner. His place in the local industry is as a "professor" archetype. He is also a native Arizonan so I wanted to use the mid-century modern aesthetic that is prevalent in the Phoenix area. I tried the tile and color schemes for obvious reasons. In the end (as you will see on the logo page), he felt that the best proof used his company's initials in the shape of a pool and a more neutral industrial blue.
